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Fuji Rock Festival is Japan's largest outdoor music event, held annually at Naeba Ski Resort, Niigata Prefecture. Over three days in late July, it features more than 200 Japanese and international artists across multiple stages. Despite its name, it hasn't been held near Mount Fuji since 1999. It's known for its diverse lineup spanning rock, pop, electronic, and more, attracting over 100,000 attendees. It offers a unique experience blending top-tier music with a stunning natural setting and a strong commitment to sustainability.
To make the most of Fuji Rock, plan ahead. Purchase your tickets and camping or accommodation options as early as possible, as they sell out. Consider transportation; the bullet train (Shinkansen) to Echigo-Yuzawa and then a shuttle bus is popular. Pack for variable weather, including rain, and comfortable shoes for lots of walking. Explore the different stages and activities beyond the music. Don't forget the spirit of respect for nature and cleanliness that characterizes the festival!